A recent report in December 2011 from Juniper Research finds over 1.3 billion users are expected to access social media from mobile devices by 2016 which prompts the continuing increase in smartphone adoption and integration of new trends of mobile social media which include geosocial networking , Location based services and growth of new mobile application
Geosocial as part of Mobile Social Media
The Juniper's artcle “ Geosocial Networking and Smartphone Adoption to drive Market “ states ; “ the trend to integrate social, local and mobile experiences is driving the geosocial phenomena. People want to find out not only what their friends are doing, but also their location and other available activities in the area. Geosocial networks are particularly suited to the mobile space as most smartphones now include GPS, and have an 'always on, always connected' experience."
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| How To Profit From Mobile Social Media Revolution |
In bold truth , mobile location based services provide an effective geolocation marketing tool as it combines the exact location and time of the day with a device that is personal to the owner of the device thus providing advertiser the most refined targeted means to direct approach to the user .
It is a One –on-one form of advertisement , anytime ,anywhere to an y individual with a Mobile enabled internet device ,and this form of advertisement is vastly superior to other marketing method available .
The mobile social media outlook is positive.
With prediction that there is a high possibility that the rate of Mobile overtaking traditional PC Internet access in the next few years. Simple math tells marketers that abundant of opportunities exist within all this Go Mobile technology to present media ads to the right audience at the right time
Besides the cost of telcos mobile plan, virtually everyone will have access to almost free text messaging capabilities from newer application like - Whatapps and many other new mobile marketing trends with use of devices like the smartphones and PC tablet introducing new application , like the Mobile apps, Location Based services and QR codes therefore boosting the industry with multiple benefits as such they serve more than just mobile customer but also provide new marketing element for brands and retailing business to interact with customers to increase their businesses both in exposure and profits.
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As the mobile agenda arises ;analyst claim that at the same time the mobile advertising throughout the world will increase from $6 billion last year to $28 billion in Next 3 years.
With smartphones’ sales becoming more widespread, the growth situation will remain the same in major countries , if not more , so in both the third world and new emerging markets where users starts to switch from feature phones to the Smartphone . At this same time, sales of personal computers are expected to stay lower unless Windows 8 is able to breach a big difference making user to switch their budget to buying back Desktop again but it is not likely as the Phone’s Mobility and portability can yet to be superseded by Desktop features .
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Here it shows, the big change will most likely have an impact on overall advertising revenues. The statistics shows that a lot of companies will struggle to extract profits from Internet advertising despite generating large revenues from PC use.
The switch for some enterprises is necessary , as mobile has proven its niche and generating turnover for some product through mobile advertising seems more effective . One of the good examples is Facebook, which has struggled to really effectively monetize online advertising, as you can see from its dropping share value before the Great Sandy Storm .
The predictions are that the 68 % of the social networking users visiting the service through a personal computer this year will drop to 51% in 2016. Users tend to trend using Mobile Social media .
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